Product Overview The ultimate premium bully stick — extra long and extra thick. Woof Island 12" Jumbo Bully Sticks are sourced from grass-fed, free-range cattle — no added hormones or antibiotics. Processed in a USDA Human Grade certified and inspected facility. Handpicked for consistent thickness, quality, and freshness. Rawhide-free and 100% digestible. Maximum chew time = maximum customer satisfaction = maximum reorders. Why Retailers Love This ✓ 12" jumbo size — highest price point in the bully stick lineup, best margin per unit ✓ Extra thick + extra long — unmatched perceived value at retail ✓ Grass-fed, hormone-free — premium positioning, easy staff sell ✓ USDA Human Grade facility — strong customer trust factor ✓ Rawhide-free — clean label, zero customer hesitation ✓ Naturally odor-free — easy to merchandise ✓ 50%+ margin potential Retail & Merchandising Ideas ✓ Premium shelf placement — size demands top shelf position ✓ Shelf-ready — sold by eaches, impressive visual presence ✓ Best gift purchase SKU — impressive size appeals to large dog owners ✓ Private label ready — bag under store brand ✓ Hero SKU for bully stick display — pair with 6" regular & 6" jumbo for complete size range ✓ Natural upsell for large breed and power chewer households Product Details ✓ Type: Jumbo / extra-thick bully stick ✓ Size: 12 inches ✓ Best for: Large & XL breeds, extreme aggressive chewers, power chewers ✓ Sourcing: Grass-fed, free-range cattle — no hormones, no antibiotics ✓ Facility: USDA Human Grade certified & inspected ✓ Digestibility: 100% digestible ✓ Rawhide-free: Yes ✓ Odor: Naturally odor-free ✓ Brand: Woof Island ✓ Sold: By eaches Ingredients: 100% Natural Free-Range, Grass-Fed Beef Pizzle. Retailer Note: The 12" jumbo is the showstopper of the bully stick lineup — impressive size, premium positioning, and the longest chew time in the range. Strong gift purchase and the natural top of a good-better-best bully stick display alongside the 6" regular and 6" jumbo.